Learn from Salvatore Friscia about Snapchat and the benefits of branding yourself an expert & creating a personal image that is real and approachable.
02:09 Being innovative helped him get mentioned in a Zillow article
03:02 Marketing power and attention brought by being one of the first in his niche
03:17 Snapchat = Sexting? How social platforms evolve for business use
04:39 Gary V pushes it
04:55 What Snapchat is (in a way that actually makes sense).
06:24 You're own personal reality show
06:37 Have the intention to make it enticing and fun
07:27 Salvatore's "winning recipe" for social media
09:00 Why the 24hrs shelf-life is a benefit and is attractive
09:44 Importance of transparency in showing continuity throughout your actual day.
11:13 Stop trying to just be "professional" be real & relatable.
12:09 How Snapchat trumps other platforms - less followers, but higher engagement.
12:38 How Salvatore makes Snapchat and other social media fit into his day.
13:58 The concern of "will people find your life interesting"
15:09 Salvatore has others help him snap even during the interview
15:51 Just showcase your actual day, your real life.
16:39 How to get Snapchat followers.
18:23 Who follows Salvatore on Snapchat & does he get business from it?
19:14 How did he get featured on Zillow?
20:18 Be real - Snapchat is about reality - how it compares with Instagram
21:52 Have an intention, a purpose of benefitting your brand
23:57 Want to get good at video? Snapchat is a safe place to start.
26:01 Why we started our own Social Platform #DoorGrowClub for Property Management Entrepreneurs to connect.
27:16 Repurpose your content! Download the Story then push it elsewhere.
"In property management, we're typically slower to catch on to trends than some of the other industries"
"The winning recipe is to have multiple social channels that all push people towards your favorite channel that leverages video."
"Snapchat is an opportunity for you to bring reality to the property management industry and create trust"
"You can fake things on Instagram, but Snapchat is real."
Salvatore's Company: http://SDPmanagement.com
Snapchat: http://www.snapchat.com/
#DoorGrowClub http://doorgrowclub.com