As a property manager, do your clients and owners allow pets? Do you encourage them to? There is an opportunity to create an additional stream of revenue and avoid fraudulent ESA letters by doing something so many owners are afraid of… allowing pets.
This week, property management growth expert, Jason Hull is joined by Logan Miller of OurPetPolicy to discuss the ins and outs of animals in rental properties and why allowing pets can actually be more beneficial for owners and tenants alike.
You’ll Learn…
[01:31] OurPetPolicy’s Mission and Why they Started
[04:00] The Big Issues with Not Allowing Pets in Rental Properties
[08:06] Reducing Fraudulent ESAs and Creating Better Tenants with Screening
[11:46] Keeping Track of Pet Problems with Mapping
[14:53] The Financial Gain for Property Managers
[17:02] Creating Effective Pet Policies and Rules
“It doesn't seem to make a lot of sense if you're gonna cut out two-thirds of the potential client base in one fell swoop by not allowing pets. You're not gonna be able to get as many qualified candidates probably for that property now.”
“When, you know, there's less of a pool of tenants and a little sparse, it could take an extra month on average to find that right tenant, you know, if you're not allowing pets and that feeds back into the return on investment for the owner.”
“Either you allow pets or they will just bring pets or animals into the property and hide it from you-- is a very common scenario-- and most people would rather be honest.”
“It's just another revenue stream that property managers can add is to make sure that they're tacking on pets and people are very willing to pay pet rent or to pay additional fees for a pet.”
Resources
[00:00:00] There was a property manager who had like over a thousand doors, and he said, "My best secret is I'm really good at convincing owners to allow pets." All right. We are live. Welcome DoorGrow Hackers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, and you are interested in growing in business and in life, and you're open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income.
[00:00:46] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. I'm your host property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.
[00:01:07] So today ,my guest is Logan Miller of OurPetPolicy, which you can check out at ourpetpolicy.com. Logan, welcome to the show.
[00:01:17] Hi, thanks Jason. Thanks for having me. Excited to be here.
[00:01:21] Cool. So Logan, give us a little bit of background on you as an entrepreneur and your journey into how you kind of got to the point where you decided to start something called OurPetPolicy.
[00:01:31] Yeah. Yeah, so it all started, um, back when I was 23, I purchased my first house and it was a duplex and rented it out and became my own property manager of that. And even rented to college couples, and I was surprised at how many of them being, you know, kind of poor college couples, had pets. And a lot of 'em, you know, would say it was an emotional support animal, and because I lived on the property, I didn't have to accept those. And so, they'd end up paying a $300 pet fee to have it. And typically they're, you know, six or 12 months. And it surprised me that they were willing to pay that, but they did. And eventually between me and family members, grew our portfolio and yeah. Actually just before COVID, you know, we had a no pet's policy on those properties as well, and it surprised me how many ESAs we had-- emotional support animals that we had.
[00:02:19] And we got to a point to where, you know, we really looked into it and there were over three fourths of our rentals-- it all had a no pet's policy-- had animals in them and it's like, man, there's gotta be a better way to verify these emotional support animal letters, and so we talked with other property managers, most of them, you know, just accepting the ESA letters. We found online there was lots of websites that sell these letters and we went and got the letters ourselves and surprised at how easy you can get 'em. Just check a box: "I sometimes feel stressed" and they say, congratulations, you qualify for an ESA letter signed by a licensed health professional. And so we, you know, worked with some lawyers and said, "Hey, there's gotta be a good way that we can shut these down, you know, as they're not legitimate" and figured that out and I was like, "Hey, I'll bet other property managers would like this as well," and so just started a business.
[00:03:08] Okay, so our topic today is allowing pets versus not allowing pets. So why don't we chat a little bit about that, and then we can talk a little bit about how you sort of helped solve this problem. But, I remember being at a conference and there was a property manager who had like over a thousand doors, and I asked him what, you know, maybe his secret is, right? If he has one. And he said my best secret-- and I think he was a property manager in Hawaii-- and he said, "My best secret is I'm really good at convincing owners to allow pets." And I said, "Really?" And he's like, "Yeah, I'm good at convincing them to allow pets because usually children cause more damage than pets do."
[00:03:47] And he said, "So I'm able to talk people into allowing pets, which allows us to rent out more property, more easily at a higher price point and just facilitate things. So that was kind of like his big secret that he wanted to share with me. So, what have you noticed about allowing pets versus not allowing pets? So let's chat about that.
[00:04:06] Yeah. Yeah, no, I a hundred percent agree. If you look at the statistics out there, they say between, you know, two thirds and even as high as 90% of renters have a pet-- or if you're being technically correct-- have an animal because you know, assistance animals aren't considered pets, right? So, over three forces of the renters are gonna have an animal, and you know, I think a lot of times owners are hesitant to allow those animals, you know, on their properties as they've seen, you know, worst case scenarios. But the reality is, looking at the tenant pool, so many of the tenants have animals that if you want a quick turnaround and be able to, you know, charge-- like you said-- a higher monthly fee, you know, you have to accommodate that.
[00:04:50] Yeah, it doesn't seem to make a lot of sense if you're gonna cut out two thirds of the potential client base in one fell swoop by not allowing pets. You're not gonna be able to get as many qualified candidates probably for that property now, but a lot of owners are really afraid of pets. They might not be somebody that has pets or maybe they're just a really terrible pet owner, and they've seen the damage they've allowed their pets to make, maybe. I don't know, but they're afraid or have this fear that: 'if I allow pets in this property, it's gonna be absolutely destroyed.' They're imagining worst case scenarios, cat lady house, full of cat urine, or, you know, dogs with some sort of razor claws like shredding everything and chewing up everything. Right. So with your clients in the past, how did you persuade them to like, let go of that fear or to help mitigate that risk?
[00:05:45] Yeah. And we see this with property managers that we work with. They've, you know, for 20 years have had a no pet's policy but will still have animal issues, you know, as they're getting lots of assistance animals, emotional support animals, service animals, and see that, 'Hey. We're really fighting against this and what, if we move to allowing pets, you know. More than half of them have animals in them already,' and so we go through and, and show 'em, "Hey, you know, first of all, you wanna have really good, specific animal rules and we can talk about those later, but you wanna make sure that those expectation levels are set high so that the tenants know what they're expected to do and to help mitigate that damage potential.
[00:06:28] And then we'll, you know, show 'em the return on investment that they see for allowing animals, which part of it could be renting out faster. Lately, with the rentals, especially around here in Idaho and where, you know, we're helping at, there's a large tenant pool and a lot of applications, and so they haven't seen that here in the past year or so. But when, you know, there's less of a pool of tenants and a little sparse, it could take an extra month on average to find that right tenant, you know, if you're not allowing pets and that feeds back into the return on investment for the owner.
[00:07:02] Yeah. Something else that has come up on some of our group coaching calls in relation to pets is that, you know, either you allow pets or they will just bring pets or animals into the property and hide it from you-- is a very common scenario-- and most people would rather be honest, but they're not gonna give up, you know, having a good place in a lot of situations just because of a pet, right? And they're not gonna get rid of their animal or their pets. And so, what ends up happening is they just hide them, and if they're hiding it. Maybe you won't even see the damage. Maybe there's no damage. Maybe they're able to hide everything really well, but also you're not able to charge pet rent. You're not able to make more fees. You're not able to maybe get some sort of additional deposit or whatever you might do to kind of maximize your fee structure and to reduce risk for the owner and the animals are still in the property. All right. So let's talk a little bit about OurPetPolicy. So what problem does this really solve? I'm curious.
[00:08:06] Yeah. And so like I mentioned earlier that first part where we started off with is, you know, those emotional support animal requests, right? And we see especially with, you know, the younger generation coming and renting, and they're used to finding all their information online and there's so many blogs and posts about emotional support animals, all these websites that are selling these letters, you know, have blogs, YouTube videos and say, "Hey, why pay pet rent?" "If you have a no pet's policy, you know, see if you qualify for an ESA letter and 95% of people do." And so it's really so easy to go get an ESA letter that they're coming in without the pet policy. So we solve that issue and we're able to flag those letters and say, "Hey, you know, would you like to turn it into a pet and pay that pet deposit" or, you know, for the owners that are like, "Hey, I absolutely don't want animals in my property." we help keep their pet policy and go that route, but we do see a lot more and more switching from a no pet policy the pet's allowed.
[00:09:08] And so that's kind of the one, the initial pain point we're solving. But the other thing too is, you know, as tenants come in, a lot of times the damage that their animals cause is because they're naive to their damage potential of a dog or of a cat and they don't know those best practices, and so our goal is to help educate those tenants, and so we have, what's called 'pet curriculum' for those tenants. So it goes through, they're getting a dog, maybe it's for the first time, maybe they've had a dog forever, but they'll go through this interactive training course that says, "Hey, here's the best practices for having a dog," and the common ways that they do cause damage and how to prevent it. And so our goal is to, you know, educate the tenants and make sure that they are responsible animal owners, and I think that, you know, for the owners makes them feel a lot better about having an animal on the property.
[00:09:56] But then it's good for the tenants too, because less damage to the rental is good for the tenant. It's good for the property manager, and it's good for the owner. So that's another way that we're--
[00:10:05] Probably good for the pet.
[00:10:07] So, we've had petscreening.com on our show before, and so I know lots of people listening have probably been using them or have used them before. So how does that compare? What's interesting to me that stood out is you have training material and education, which I don't know if they have that. But that's an interesting take is to also just level up the quality of the tenants in relation to pet care or taking care of their pets or the animals. I don't know if you've done some competitive research. I don't know if these two tools might be complimentary or if they're competitive. So maybe you can just touch on that real quick.
[00:10:40] Yeah. They've been around for a lot longer than we have. We've been out for about two years now, and they started in 2017. And really, you know, in January, 2020, HUD came out with, you know, new guidelines around emotional support animals and those online website letters. That was kind of really our pain point that we were seeing, and so we really took off after that to start with, and then, you know, we were like, "Hey, you know, there's a lot of other issues we'd like to solve with software, our goal is to help manage those pets, you know, from a to Z. So not just the screening side of it, you know, when they're applying, but we wanna have a relationship with those tenants all the way through with the property managers. We do a lot of consulting with the property management companies on best practices and what we're seeing as far as data.
[00:11:25] And like you said, the pet curriculum, we have a pet mapping tool to easily identify the animals. And so, rather than just being on the initial screening side, you know, we try to have a complete a to z pet management system. And so there's a little similarities between us, but in the end, a completely different business model and things that we're doing.
[00:11:46] Got it. So you do do some screening of the pets for prospective tenants and prospective, you know, animals in the properties. What is the mapping tool?
[00:11:59] Yeah. So it makes it real easy to identify the animals that are on the property, and so like in multi-family housing, you get a tenant, take a picture of an animal, send it in, you know, and that's part of our tool as well. The tenants can send in complaints on other tenants in the multifamily housing and it says, you know, "Hey, this dog was digging up the landscaping," or, "Hey, they didn't, you know, clean up after their dog. Here's a picture," and then you can, you know, search that dog real quick, put in the color of the dog, the breed of the dog, whatever, go through all the pictures of, let's say it's a black and white dog. It'll show you all the pictures of the black and white dogs, and you're like, "Oh, they belong in this unit. It's this tenant." And you can attach that complaint right to them, so it makes it quick that way.
[00:12:40] If it's single family housing, what's really nice about it is you can share that with the owners as well. And so if you've got an owner that, you know, maybe that was their house they raised their kids in, you know, they're renting it. They drive by, they keep an eye on it. Instead of them calling you saying, "Hey, I saw an animal in the window. Is it supposed to be there? Is it not supposed to be there?" Going back and forth, you know, they can have access to that, to the pet mapping app and they can look on there and see if that animal's supposed to be in there. If it's not, they can take a picture, submit it directly from there. And so what we're trying to do is, you know, cut down on, on the time spent needed for property managers to do that detective work and figure that out, so.
[00:13:15] That's clever. So if there's an owner that's like going to the property all the time, they probably should just be fired as client, but... all right. So that, that's really interesting. So the mapping tools probably could have been called the snitching tool, which is totally interesting. So I think that's cool. So you're able to map or connect the pet problems to a particular situation or like a particular unit. And now this doesn't expose-- allow neighbors to figure out which neighbor they are or where they're at or anything like that. It just allows the property manager to an identify who has the problem pet.
[00:13:51] Yep, exactly.
[00:13:53] Okay. Cool. Right. We don't want vigilante tenants taking action against a unit.
[00:14:01] Right. Yeah. Right.
[00:14:02] Okay, cool. So yeah, no, this sounds really interesting, and so do you have a background in technology? How did you decide, like, "I want to do this software stuff."
[00:14:11] Yeah, so actually my brother that is the co-founder and he's had a lot technology, you know, startup-- software based startups and businesses and exits. And so he had the software team already built out, and so he's the co-founder with me. So I pitched the idea and and he's like, "Hey, this should be, you know, easy to do. And there's a large market out there and let's go for it."
[00:14:35] Cool. So, can you tell us anything about, roughly about how this works financially, like pricing? Like, does this generally make property managers more money? Is this off set? Like, is this hard for you to sell? Is this easy to sell? Like tell us a little bit about that. I'm sure people listening are curious, so.
[00:14:53] Yeah. Yeah. So our basic fee, like a software fee is 75 cents per door per month. And we go back and show the return on investment with that. And obviously if it's a no pet's allowed policy, you know, it's harder to show that return on investment. But, when the owner looks at it and says, "Hey, it kept this many animals outta my property that I didn't want in there," you know, "Hey, that's well worth it," and especially the education aspect of it, you know, if they are gonna have animals in the property, making sure there is less damage, you know, is gonna turn into that as well. And one thing I also thought'd be good on here talking about allowing pets versus not allowing pets: one of the common discussions we get in with property managers is, you know, what do you charge for a pet deposit? What do you charge for a pet fee? What do you charge for monthly pet rent? And anyways, that's kinda where we go back to that return on investment as well. You know, as we're turning these fraudulent requests into pets paying pet rent is-- you know, if they do charge a pet rent, pet fee, pet deposit, that's where the return on investment, you know, Is huge.
[00:15:58] Yeah. Yeah. Cool. Yeah, it's just another revenue stream that property managers can add is to make sure that they're tacking on pets and people are very willing to pay pet rent or to pay additional fees for a pet. They would expect to, right? They just expect to. If they don't, they're like cool, but you know, they're willing to do it, so. I generally haven't heard people mention challenges or pushback from residents on having to do anything for each individual pet. So, yeah, and if you don't do it, I really think people are just gonna sneak 'em in anyway. They're just gonna do it. So I think there's a serious advantage for people being able to be skilled. So maybe something you wanna add in the future is since you already have the educational platform is you have some sort of video or educational material to sell property managers on the benefits of opening up that pet policy to allow pets and animals in the properties and something they could give to owners to convince them like, "Hey, this is a better way to go because if you don't, this is what generally happens and this is a better way to go and there could be more money involved."
[00:17:02] Yeah, and that's part of what we do, you know, helping 'em go from a no pets policy to allowing pets is we give the property managers all of that data and we go through and build out a custom animal addendum with them to show 'em, "Hey, here's what, you know, the tenants are gonna be required to do the rules that they need to follow and I think all property managers should have that, you know, in their animal addendum and have every tenant go through and read through those and sign it. And one common thing we see that's a problem with property managers is they'll have, you know, pet rules in there and those pet rules don't apply to assistance animals. And so assistance animals, you know, if it's not in there as an animal rule, it's called a 'pet rule,' then it doesn't apply to them. So make sure that all the rules that should be followed, whether it's an assistance animal, you know, or a pet, are listed out as animal rules.
[00:17:54] So, and you will help them put an effective pet policy in place that mentions animals.
[00:18:02] Correct. Yep. So we'll have, you know, there's a pet section that talks about the pet fees, you know, pet deposits and all that, and then pet restrictions, a lot of times, you know, dangerous breeds. There's a lot of, you know, maximum weight limits and et cetera, but then there's a whole nother section that's called 'animal rules' that all animals are expected to abide by.
[00:18:21] All right. So I'm looking at the FAQ on one of your sites here. So what are some of the questions that people typically have? This seems like a big one: do you have pet policies for every state that are applicable?
[00:18:32] Yeah. And so we're moving across the country, so we're available to be in every state, and we work with lawyers in every state, you know, as we go into 'em. So far we're in 20 states across the country, and it typically takes us just a couple of weeks to add another state, you know? And like you said, we go in there. We have the specific rules in there cause it's state by state, they'll have rules saying, "Hey, if you represent in an assistance animal fraudulently, you know, there's a fine for that, and we make sure and put that, you know, in the pet policy as well.
[00:19:04] Okay.
[00:19:05] And go through state by state, make sure we found some specifically cities or counties that have specific rules around not being able to charge pet fees and et cetera. And so we work with lawyers in each state to make sure that we're abiding by all those rules.
[00:19:22] So basically you're leveraging the rules and laws that are in each state. You're able to make the policy sound as scary as possible and leverage the rules and penalties that are possible or applicable.
[00:19:38] Yeah. We want to, you know, educate the tenant as well. Right. That, "Hey, there are laws against this."
[00:19:44] Yeah.
[00:19:44] And you know, you wanna be-- they should be honest, but then also know, "Hey, if you, aren't honest, you know, here's the possibilities of recourse, so basically another educational part of it.
[00:19:55] Right. So if they're gonna take the risk to be fraudulent or do the wrong things, they're more educated on that risk. So, okay, cool. Well, I think this sounds really interesting. I'm sure you'll get some people reaching out after they hear this episode. How can they find you? How can they reach out if they're a property manager that's interested in hearing more?
[00:20:16] Yeah. So our phone number's on our website, obviously, you can always call us. We'd love to talk to you. Send us an email to info@ourpetpolicy.com. We go to a lot of the state trade shows. We were just at Apartmentalize, so national shows. And so, yeah, we're getting out there, but feel free to just reach out to us at any time as well.
[00:20:37] So it's 'our,' O-U-R petpolicy.com.
[00:20:43] Yep. Yeah, ourpetpolicy.com.
[00:20:45] Perfect. All right, cool. So I recommend you check them out. Sounds interesting. I'll push maybe some clients your way and see what they think. And I appreciate you coming out and hanging out here on the #DoorGrowShow.
[00:20:57] Hey, thanks for the invite, Jason, I've enjoyed being here.
[00:21:00] Awesome. Anyway, Logan, appreciate you coming on the show. So check out ourpetpolicy.com and if you are looking for the best in growing and acquiring more doors and growing your business, check us out at doorgrow.com. We've got some really cool stuff that's coming down the pipeline that we are going to be doing for our clients. And we're really excited about this. So stay tuned. And until next time, to our mutual growth. Bye, everyone.
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Personality tests can be a great way to gauge potential team members and ensure they are a great fit for your business. Myers Briggs is just one of the personality tests we use here at DoorGrow.
Join Jason in this episode as he discusses and describes the Myers Briggs personality test and different personality types in depth.
You’ll Learn…
[01:30] What even is Myers Briggs?
[03:28] How to Hire Correctly Based on Personality Fit
[05:00] Going in Depth for all 4 Attributes in Myers Briggs Assessments
[17:37] The Common Personality Types in Business
[32:07] What to do After You Figure Out Your Personality Type
“Now there's a lot of people that would argue that personality is not always static. Personality is not like always defined and that you can have multiple personalities.”
“People have a main sort of way that they show up in the world and that's probably their primary sort of personality type and getting people to operate outside of that, there's some friction, there's some challenge.”
“One of the biggest, most important things to look at in hiring is personality fit.”
“A lot of times sensors gravitate towards manual labor or doing physical things where they can see physical, tangible, real world results.”
Resources
[00:00:00] Personality fit dictates whether or not they will naturally be good at this job or whether you're going to have to micromanage them, push them and constantly overcome friction in relation to doing the job,
[00:00:11] All right, welcome DoorGrow Hackers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life. And you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships and residual income.
[00:00:48] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show.
[00:01:11] All right. So today what we're gonna be talking about is a tool that I use to look at personality types. Sometimes some people might view this as just looking at like the equivalent of looking at tea leaves, but we're gonna be talking about Myers Briggs and Myers Briggs assessments. So what is Myers Briggs? So Myers Briggs is a lens through which you can look at certain personality types and in Myers Briggs, there are 16 personality types that exist and a really great website you can go to, to do this testing is 16-- one and then the digit six-- so digits 16 --personalities dot com, so 16personalities.com. So if you go to this website, you can then take their assessment for free or have people on your team or people that you're hiring take this assessment for free. At the end of it, it will ask, "do you want these results emailed to you?" have them say yes, plug in their email address.
[00:02:11] They will get the email results. Have them forward those results to you, or copy the link from that email and give that to you, that shows their results. It's important because then you can see the ratio, the percentage amount on each attribute. There's four attributes to understand in Myers, Briggs. 16 personalities added a fifth attribute, so to speak, but there's four main attributes. So I'm going to teach you quickly on this recording how to quickly, rapidly type somebody in Myers Briggs so that you can get clear on how they show up in this world and what they're like.
[00:02:49] Now there's a lot of people that would argue that personality is not always static. Personality is not like always defined and that you can have multiple personalities. Todd Herman has a great book on that subject, which is about how he helps celebrity athletes and other celebrities come up with or create alternate egos. And it, I believe the book's called _The Alter Ego Effect_. Really cool book, really cool topic. So I highly recommend you check it out. I got to meet Todd in person, hear him speak in person at one of the masterminds I'm involved in as a student and it was really cool to meet him, ask him questions and get clarity on that, so it's worth checking out.
[00:03:28] People have a main sort of way that they show up in the world and that's probably their primary sort of personality type and getting people to operate outside of that, there's some friction, there's some challenge. One of the biggest, most important things to look at in hiring is personality fit. I've spoken about this on some lives and some events before, but really quickly, there are three fits you need when hiring. Personality fit is one of them, culture fit is another, and skill fit. Most people hire based on skill fit alone. Like, 'can they do this job?' Or 'can I teach them to do this job?' But more importantly, is personality fit. Personality fit dictates whether or not they will naturally be good at this job or whether you're going to have to micromanage them, push them and constantly overcome friction in relation to doing the job, right. Somebody's personality, if they're really introverted and shy and don't like talking to people might not be a great salesperson, for example. Somebody in customer service-- if you're putting somebody into customer service, but they're really cold, analytical, and harsh in the way that they do things, they might be terrible at customer service, but maybe they make an awesome operations person. And so we wanna make sure that we're clear on the personality that would be a good fit for a particular role, so that when hiring, we can identify: are these people probably going to be a natural personality fit? The other is cultural fit. Cultural fit, we will not get into on this conversation, but it's the most important of the three fits and that's whether or not you will be able to trust them in the long run, because whether or not they share your values and that sort of thing.
[00:05:00] So let's talk about Myers, Briggs, and how it can help you identify personality fit. You may want to type yourself, so let's go through and type you right now. So grab a pen or a paper or just something and write down there are four main attributes. So the first attribute you need to figure out is, are you an extrovert or an introvert? This is usually pretty obvious for most people. You can just ask people or you can just ask yourself if you know this person, "are they an extrovert, an introvert? Am I an extrovert or an introvert?" The main question I like to ask to figure out if somebody's an extrovert or an introvert, is do you get momentum and excitement from being around people? Or do you get momentum and need to recharge? Do you get recharged or more energy by being around people? Or do you need to be away from people in order to feel like yourself and recharge, and where do you like spending most of your time? Right. So some people are ambiverts, I'm an ambivert. In Myers Briggs, I tend to show up as an actual extrovert, but I have a lot of introvert tendencies.
[00:06:08] So that's important to figure out like which one are they? Because for example, I'm an ENTP typically is how I show up. INTPs from the INTPs that I've known are quite more dramatically introverted. ENTPs are the most extroverted of all of the E types in Myers Briggs, which is half of the 16 personality types. They are the most introverted of all of the extroverted types, so a lot of times they might show up on a test as an INTP, but INTPs, I find are the most introverted of the introverted types and they are extreme introverts and they can go weeks without human contact, and they're totally fine with that.
[00:06:49] A big differentiator there, if you're like me, confused about INTP or ENTP, like I have been in the past: are you charismatic and outgoing? You are probably not an INTP. You're probably not an extreme introvert. You're probably not super introverted if you have charisma and personality. I find INTPs, a lot of times are pretty deadpan, dry, and they're quite brilliant.
[00:07:14] Anyway, we won't go into every single type, but I'll throw examples out throughout the process here. So mark whether you're E or an I. I show up more as an E, but a lot of people might categorize me as an I. So I get that extroverted trait by connecting with clients, coaching clients. I like being on the stage as I am right now, so to speak, sharing ideas with others and benefiting other people, extroverted trait.
[00:07:39] So the next would be whether you are an intuitive or a sensor. So they categorize that letter instead of a E or an I, that next letter is an N for 'intuitive.' They use the second letter. I know it's confusing, but we've already used I in the first set, so they didn't wanna use it again. So it's an N for intuitive or S for a sensor. So how do we categorize these? So in general, my big question or differentiator that I'll ask between these is, "are you usually focused on high level theory, theoretical, big picture, which means you're more of an intuitive, or are you focused on more grounded, practical, real world, reality and your physical senses?"
[00:08:23] So I find sensors are those that like things to be tactile, like they can touch them. They can see real results. A lot of times sensors gravitate towards manual labor or doing physical things where they can see physical, tangible, real world results. A lot of sensors end up in careers or positions where they are doing really grounded, real world work. It could be like policemen, firefighters, plumbers, contractors, stuff like that. A lot of them are more on the sensor category, people that do physical art or do physical things, people that do like tiling floors or people that enjoy building statues or creating things like those a lot of times can be sensors. They're very focused on their physical senses of touch, taste, smell, sight, et cetera.
[00:09:17] Whereas intuitives go in-- a lot of times they're focused on theoretical, big pictures, big ideas, and thinking, and I'll point out that. There's no good or bad personality types necessarily. They're all needed. They're all good and useful in different things. So are you an intuitive or sensor? Another thing I look at with intuitive or sensors, I like to ask, what kind of TV shows are you into? Are you into shows that are very focused on grounded, practical things like crime dramas and historical period pieces and stuff like that (sensor) or are you focused more on, do you like the intuitive type of stuff, which could be more sci-fi or more fantasy based or some of these kind of things where you're getting exposed to potential ideas and big picture things.
[00:10:04] That might relate to the last attribute a little bit too. So that's could be a red herring, but we'll get to that. The next major attribute would be thinker versus feeler. This is usually pretty obvious for most people, and the way that you wanna look at this, everybody is a feeler to some degree, and everybody is a thinker to some degree. A lot of times, feelers mistakenly think they're thinkers because they over-- they tend to overthink things. They ruminate things. They get stuck on things in their head because they're not really good at logical, analytical thinking. They're feelers. And so they just overthink everything, like "how is this gonna impact everybody else from an emotional standpoint?" so that does not mean you are a thinker. That means you are a feeler.
[00:10:46] Thinkers, usually are very quick in their thinking and they approach things logically first. If you approach things from a feeling standpoint first, then you are probably more of a feeler. So if there's a problem and you're looking at this problem, would you use logic and reason first, or would you try and explore things emotionally and make sure people are okay? So another example I will give is if you saw somebody crying on a train that you were on or on a bus you were on or in a public place that you were at, and they were crying, would you naturally think: 'I'm gonna kind of give them their space and let them deal with their stuff,' or do you feel a natural need to immediately reach out and connect and maybe even touch them to communicate? Like, "are you okay? And can I help you with anything?" Thinker versus feeler, right? So, what is your go-to?
[00:11:39] Me? I'm more of a thinker. I'm sure many of you could guess, more on the analytical logical side. I approach things through logic first. One other thing you can look at is a lot of times thinkers when they are not really good at processing emotion or experiencing emotion and don't want to feel negative emotion and so they've gotten really good, as a strategy of leveraging their logic and reason to avoid uncomfortable feelings in the future. So when they experience something uncomfortable or painful emotionally, their go to is to think, "how can I avoid feeling this ever again in the future, and how do I solve this as quick as possible?" And "how do I stop feeling this as soon as possible?" Whereas feelers know that the most effective strategy is to feel that fully, feel through it because the only thing you logically can do with a feeling is to feel it, and once you've fully felt it, it no longer controls you.
[00:12:33] You can avoid a feeling indefinitely and it can constantly be affecting you for years and years to come. It can be a challenge for thinkers. Whereas if you fully feel through something, you cannot feel a feeling forever. You can't feel something forever you'll eventually just kind of get numb to it or get comfortable with it, get used to it, or have kind of processed it and worked through it, and then you can approach it logically and say, "all right, how can I view this in a healthy way? What good came from this? What could I get from that?" And go through maybe a positive focus exercise, so to speak. "Why is this positive?" Right. So thinker versus feeler. So which one are you? Do you approach things through logic and reason first, or do you approach things through feelings first?
[00:13:17] Neither of these are right or wrong. We need both. I like to bring feelers in for things where it's customer service or it's relating to clients or it's community managers or client success managers or roles where we need somebody to love on our clients and make them feel good. Thinkers: operators, logical roles, things like that. So we want thinkers.
[00:13:37] So moving beyond that. We get into the last of the four attributes, which is perceiving versus judging. So this is how you approach the observable world and how you approach learning and how you approach the world around you in your thinking and decision making, perceiving versus judging.
[00:13:57] So a lot of people get really judgemental about the word judging and they're like, "I'm not judging. I'm not judgemental." That's not what that means. And perceiving a lot of people think, "well, I wanna be perceiving." So let me explain this, and then it'll be very clear to you, which one you are. So people that are Ps, that are perceiving, I find to be very creative. They like to pull in lots of ideas from lots of sources. They're very open minded, but they're a bit chaotic and they tend to thrive effectively in chaotic environments, but they live a lot of times. In chaos, they have a messy desk as do I right now. It's a bit messy. You can see my bookshelf is a bit crazy, right?
[00:14:36] So these are, perceivers, they're really good at pulling in lots of ideas, and this is the advantage I have for my clients is I can pull in lots of ideas and create new ideas out of those ideas. And that's where the brilliance and genius comes out in these Ps and how I'm able to benefit clients and help them see things they couldn't see on their own or didn't see otherwise. And that's how we come up with new ideas in really ingenious acquisition strategies and growth strategies and things that are very counterintuitive to what they've been taught sometimes. And this is because Ps can see around the corner. They can see the bigger picture. They can see ideas that Js just cannot see. The problem with Ps though is sometimes they're a little too openminded, so open-minded they get diluted and distracted by too many different ideas. Sometimes Ps are very disorganized. They need support from their team members, from people that are Js. So my assistant is a J.
[00:15:29] They handle my schedule. They handle calendars. They like that kind of stuff. They like checklists and spreadsheets. Js, judging have a box. They have a lens through which they view the world. Anything outside of that box-- when people say, "live outside the box," they're talking to Js. These are Ps talking to Js.
[00:15:47] Js say, "this box keeps me safe. This box keeps the world moving forward. Everything outside of that, like woo woo stuff and maybe even Myers Briggs and aliens and conspiracy theories and all this stuff is complete bullshit, is BS, and is a waste of my time. So anything outside of my current worldview is a waste of my time and is not effective. Unless you can convince me logically otherwise, I'm not gonna waste time exploring all of this other stuff and looking at all this other stuff. This is what is necessary and needed." Right. And so Js are those that tend to move businesses forward as operators, as people that get stuff done. They are really good at calendars, spreadsheets, meticulous details, stuff like that because they will make a quick judgment and throw out anything that does not fit.
[00:16:42] Whereas Ps put everything on the shelf, look at the big picture and come up with some new ideas in putting these different Lego pieces together. And they build really cool shit, right? They build really cool stuff. So Js though are really brilliant at cutting out the fluff, the crap, getting to the point, and moving things forward. That judging box protects the business and protects people and creates really good boundaries and moves things forward. So we need both. So are you perceiving or are you judging?
[00:17:15] Usually if you need an operations person, you need a really good assistant. I do not recommend that they're a P typically. Some of you may, as entrepreneurs may be a P or perceiving, but if you are a J you will tend to want an assistant that is also a J, and if you are a P you'll tend to need an assistant that is a J, right?
[00:17:37] So let's talk about some different personality types. Gosh, I don't have all 16 listed in front of me, but let's talk about some different types, right. ENTPs like myself are often called the debater personality type. They're not really well liked a lot of times because they enjoy the friction and the conflict of debate. I love being wrong and I love being right. Like either one is fine for me because either way I win and I learn and that open-mindedness and being a thinker and having that extroverted intuition, which is the EN allows me to do really creative stuff. And I'm generally naturally good at most things that I apply to.
[00:18:17] I don't though, like to finish things. I love to start ideas, come up with creative ideas, and I have an entire mechanism and machine and team that I've creatively built around me that support me in getting stuff done. So having operators, having fulfillment team members, having client success managers, having sales and marketing manager, like I have a whole executive team and then I have layers underneath some of them. Now what are some good roles for, let's say operations, right? So operations. So Sarah, who is the operator on my team and also my fiance and is beautiful and who I love. She is an INTJ and generally is how she shows up on most tests. She is very introverted a lot of times. She can turn on the charm when she needs to, but she likes having a lot of space and a lot of time to herself, introverted intuition.
[00:19:08] So a lot of really intuitive aspects to her. She just seems to know things, her unconscious figures things out that she doesn't even consciously know. Sometimes she's like, "I feel like we're losing money somewhere here and I don't see it yet, but I just know something's off, and she's always right. Like almost always right. INTJs love being right. They're almost always right, but they are a little rigid because of that J, so they can't see creatively around certain ideas. And so the debator ENTPs sometimes are really good at helping expose them to some new ideas and beating them in the debate situation. But they're great debaters and they love being right and they hate being wrong.
[00:19:47] And they're sometimes very Spock-like Star Trek reference, but they can become so logical and sometimes so cold that emotionally, they will hurt people around them and hurt people from a feeling standpoint because they are thinkers. They are logical, analytical, intuitive thinkers, and they are Js. I find INTJs also really tend to always love animals sometimes, like pretty often, more than people. People drive them crazy because people are unreliable. People make like bad decisions and dumb decisions. They don't just do what they're supposed to do. INTJs are brilliant strategists. They make great operators.
[00:20:26] Other roles, we've got the ENTJ, they're kind of the entrepreneur type. They sort of have the benefits of both of these personality types, and they're usually viewed as the entrepreneur, very enterprising. They're good at scaling things. They can sell very well. They're logical thinkers, intuitive, extroverted, and they're Js, so they make really great business owners, entrepreneurs, sales people, and they can grow and scale things effectively. They're not usually as good with sometimes IP, like intellectual property or coming up with new ideas or creating new ideas, but they're great at taking good ideas and scaling and building these things out in a lot of situations, but they may also have really good ideas. So it just depends. Because of their drive and their tenacity and their ability to figure things out, a lot of times, they are pretty creative and they can gather really good ideas and put things together. But the J usually limits their creativity in that area, but they can recognize a good idea when they see one, right? So ENTJs can be very effective entrepreneurs.
[00:21:25] Other types of entrepreneurs that I'll see besides ENTP and ENTJ is I'll see ENFP. ENFPs are very interesting type of personality types. They are also quite introverted on the extroverted scale of the E types, but they love people. They like to analyze people. They like to figure people out. ENFPs are viewed almost as childlike or flirtatious by people when they're just trying to be friendly. And they're very friendly, but they come across very flirty with a lot of people. People always perceive them as flirts. They're great with other people. They love figuring out personality types. They love this kind of stuff. I learned this initially from, and was exposed to Myers Briggs by an ENFP, and they knew all the different types and they understood people. ENFPs love freedom and creativity.
[00:22:14] They don't have that J. They're feelers that are perceiving. They have F and P and they're intuitives and they're extroverted, so they do not wanna be corralled. They're not great in nine to five job situations, sitting behind a desk and a cubicle. They need to be out. They need to be creativity. They need different environments. So ENFPs, a lot of bartenders are ENFP. It's because they get to connect with a lot of people. It's always different. They can set weird schedules and different schedules. A lot of actors and actresses might be sometimes ENFPs. You get a lot of flight attendants that might be ENFPs. You get a lot of hairdressers, lots of connecting with people, or beauty salons or things like this, and there's also a lot of real estate agents. I believe ENFPs are just love and sunshine. My mother is an ENFP, I believe, and she was a real estate agent, and people just love her. She's like everybody's mom and connects with everybody and she understands people and she's really sharp.
[00:23:07] ENFPs are also really, really, almost religious. They have a deep spiritual sort of belief set internally. Whether they're part of a religion or not, they have really deep beliefs and they're really big advocates for that belief system. And so they like to almost campaign or push that belief out into the marketplace or into the world because they have deeply held beliefs. They're viewed very childlike on the surface and a lot of people don't realize this, but they are really deep, one of the deepest types. Even though they come across like loving, they love rainbows and unicorns and sunshine. A lot of 'em will dye their hair an interesting color and they love to connect with people. And so those are ENFPs. So, one of my daughters is ENFP.
[00:23:54] Another really interesting type is the. Counselor type and they're the INFJ. They're an interesting hybrid between the introvert and extroverted types, in between thinkers and feelers, they have a J but they're a feeler they're intuitive intuition. So INFJs often end up being counselors. They are calming presences in an organization. They tend to be therapists, counselors. INFJs are very-- they can be also very adaptable, but INFJs tend to ruminate a lot because they're feelers. They overthink everyth. And they think about a lot of things. A lot of people talk about the INFJ "door slam." INFJs once they decide they don't like a person or they cut somebody off, they do a door slam and they will cut that person off for life a lot of times. So INFJs also, I find, tend to attract narcissists or believe everybody out there is a narcissist.
[00:24:50] So INFJs because they have such a sensitive, intuitive feeling nature but they're also judging and they can be very, very judgemental. INFJs tend to be one of the most judgemental types towards other types. And they have a lot of judgements towards other types, but they also use that intuition to kind of feel out people and they're very feeling oriented. They're idealists in some ways. And they don't like when the world doesn't look a certain way and they're very intuitive feeling oriented. So INFJs can make really great counselors, therapists, you know, and social workers, stuff like this, where they're interacting with people on a one-on-one intimate, deep basis.
[00:25:31] And those are INFJs. And so a lot of times they'll attract people that are narcissists, or they will view others as a narcissist because they are sometimes self depreciating or allow their needs to kind of be subservient to others. In some instances, until they really become healthier and learn effective boundary setting. In INFJ groups on Facebook and whatever, they complain about a lot of different people about being narcissists. I don't believe that everybody out there that they think is a narcissist is a narcissist or is self-absorbed or selfish. I think that they just aren't really good at attracting good people and setting healthy boundaries. And then they view all these people as the bad guy. So a typical scenario in less healthy INFJs or less evolved or less mature.
[00:26:17] Let's see. What are other types? So the entertainer personality type is ESFP. They're very, openminded, very feeler oriented, very touch and sense oriented and extroverted. ESFPs. They're a lot of fun, sometimes a little bit too much fun. They're the ones that'll be dancing on the tabletop. They need to be the center of attention at all times, if there is a group and it's heightened and people are extrovert in getting attention, they will find a way to get more attention and get more extreme. So they will dance on the tabletop. They will like get everybody to pay attention to them. They will do things. They will be in charge of like getting the most attention sometimes, these ESFPs. They're the entertainer personality type. I sometimes joke that they are the NSFW types, not safe for work. In fact, I saw meme once it had all these hats, 16 hats with all the different types and one hat was missing and the person was putting on, it said not safe for work. The one that was missing was the ESFP, which I thought was funny. So they can be kind of a little bit, you know, extreme and so ESFJs, which I mentioned before, ESFJs are a bit more on the judging side. They're very practical because they're sensors.
[00:27:31] They're also feelers, but they're judging. And so ESFJs and ISFJs are very feeler oriented. ISFJs are more on the introverted side. So ISFJs are very supportive people. They do not want to be in the foreground. ISFJs are the people that want to at the party not be involved at the party. They're not gonna be on the tabletop. ISFJs are those that love being in a supportive role. Putting them into a leadership role is usually a very bad idea. It's very uncomfortable for them. They often are nurses. They often are caretakers. They often are great internal office staff. They have amazing, amazing memories. ISFJs have amazing memories. So do INTJs, but ISFJs have really great memories. They remember numbers, they remember details because they're watching everything and they want to make sure everybody's taken care of, everybody's happy.
[00:28:25] ISFJs often care more about other people than they do about themselves, and they expect everybody else to reciprocate and nobody ever will reciprocate at the level that they care and give to others, so they often feel sad or down that nobody cares for them the way that they wanna be cared for and the way they care for everybody else. That expectation that people will reciprocate is never at the level that they care. They're baking cakes for people. They're doing things for people. They're serving other people. Those are ISFJs, and they are great people to have as a support mechanism and a background support staff in a business.
[00:29:04] ESFJs are a little bit more like them, but they're a little bit more extroverted. They have better boundaries. They're more willing to be in the foreground a bit, and they also can be really good, taking care of people, but they're sensors so they're focused on the practical things.
[00:29:18] And then we've got ENFJs, which are similar. ENFJs are very extroverted intuition. They're great at being leaders of the community. They're really good at knowing who in the group is having a good time, who is not. I generally look for maybe like an ENFJ or ESFJ or somebody like that that's really organized to be a client success manager to take care of and love on our clients and make sure everybody's being dealt with because that extroverted intuition, they're able to perceive intuitively how everybody is receiving things, how they're doing. And they're feelers, so they care primarily about making sure everybody is having a good experience or feeling good about things and they're detail oriented because of that J and they make sure things get done.
[00:30:01] So I think I've covered several different types. What else could I cover? INFP. INFPs are interesting. These are some of the most woo woo of all the types. The most open-minded they're introverted, intuitive feelers that are perceiving. These are people that usually find they wear flowy clothing and they're very woo woo, and they're into all sorts of different ideas that are really sometimes out there, and they are not great at practical real world reality. That's a difficult thing for them. And so you'll find that a lot of people in spiritual, new agey things, a lot of them might be INFPs.
[00:30:41] I would not choose an INFP in my business to do anything that was like, think deadlines and timelines and getting things done efficiently, but they would be very good at like being very spiritual and intuitive and supporting clients through a process and, you know, stuff like that. INFPs are feelers. They have introverted intuition. So they are really focused on intuitively on themself a lot, and they go deep within and their processes. And then they perceive and pull everything in from the universe. And they're just so open minded, sometimes me being a bit more, you know, on the thinker side, feel like they're so open minded, maybe their brains have fallen out. Right. But INFPs have their place and they also can be really, really useful.
[00:31:26] So a little different than the INFJ, which I talked about before, which is a counselor type, which are a bit more on the judging side and making sure things get done, which balances out all that intuition and intuitive internal stuff and introverted stuff and all that feeling. So INFPs, everything's based on a feeling. It's " I feel this way because intuitively I feel like this is a good idea or emotionally, I feel like this is a good idea." So they're very feeling based, so it's very difficult for somebody like an INTJ or somebody like an ENTJ to deal with those people sometimes, because they're just too open-minded, or S types sometimes might find them difficult.
[00:32:01] So those are several different types. I can't think of any other of the 16 types that I might have missed, but one quick hack for anyone, once you get your Myers Briggs type or you get your team members' Myers Briggs type, I recommend that you don't listen to what I just said. You go and do a YouTube search on YouTube for that type. Put 'ENTP' or 'ISFJ' or 'ESFP' or 'INFP.' Put the four letters and then put 'in,' (I-N) 'in' and then 'minutes.' Write the word minutes on YouTube and you'll get these great cartoon explainer videos that some organizations have put out, which they'll show like ENTP in four minutes, or INTJ in five minutes or something. And these really describes for four to five minutes, that personality type in detail and even showing visual examples. And it really makes it clear. You can watch that and go, 'is that really me?' So if you do the 16 personalities test and you see any attributes that are close to 50%, it's like 53%, 54%. It might be a mistype. So you can go check out ENTP and ENFP in minutes and watch these videos and see: "which one really speaks to me?"
[00:33:10] Because any one attribute creates a completely different personality type and a different way of approaching the world. Even if it's very similar to the other type, they have a very different. Cognitive stack and order in which they process information and do things, right? Whether they're extroverted or introverted or whether they're sensor or intuitive, or whether they're a thinker or feeler, they have a different stack in order of what those priorities are as how they approach the world.
[00:33:34] So watch those videos and that will help you. Also, you can use those videos to get clarity on your team member and why you may have had frustrations or difficulties or challenges once you're aware of your type and aware of their type, you'll be able to better assess how can I better relate to them or communicate with them, or why are they the best fit, personality fit for this role? And if you watch that video and you're like, "I do not want this person as my operator," they shouldn't be your operator. Or, "I want this person as my client success manager," they could be your client success manager, and so that will help you assess whether they are the right personality fit for the role that you have them in.
[00:34:11] So I recommend you assess yourself and assess all your team. And I hope this was a really helpful deep dive into Myers Briggs. And as with anything, figure out their personality type, reflect it back to them, ask them questions to see: "is this really you? This is what this kind of says about you," and see what feedback they give you. Because really when you wanna get to know a team member or a person it's really about getting to know _them_. So just use this as a lens and as a tool for feedback and throw those things out at them, those noodles at the wall, and see which ones stick. So that you get a clear picture and they mirror back to you or reflect back to you, "yes, that's true," or "no, that's not really accurate for me. I think I'm more this way," and this will give you a much clearer picture of their personality and whether or not they're a good fit for the role or position. So I hope this is helpful for everybody until next time, to our mutual growth. Bye everyone.
[00:35:03] You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay per lead content, social direct mail, and they still struggle to grow!
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Frustrated at the pace of your growth? Do you feel like you should be farther along, by now, than you are? Here's what is holding you back... your Ego.
In this episode, property management growth expert, Jason Hull explains how trying to do everything yourself can actually hinder and slow your growth.
You’ll Learn…
[01:08] Why You Feel Stuck and Growth Feels Slow…
[03:12] One of the BIGGEST Mistakes You Can Make
[04:25] The Fastest Path to Growth
[05:38] Why You Might Not Feel Like You are Winning
“You are smart enough. You will eventually learn how to do everything, but it'll take you probably a decade longer than some of my clients to get similar results. So let's collapse time.”
“The fastest path to growth where I've had the largest growth in my own business has been to get coaches, mentors, and to really educate myself and to invest in myself and in the business.”
“It's kinda like Indiana Jones running from the boulder. Indiana Jones running is generating cash and revenue. Right, then the boulder is expenses and it's chasing after him every single day.”
“One of the biggest mistakes we can make in our business is to not get the right support that we need in the right way as early as possible, or we get the wrong support.”
Resources
[00:00:00] One of the biggest mistakes we can make in our business is to not get the right support that we need in the right way as early as possible, or we get the wrong support.
[00:00:09] All right, welcome DoorGrow Hackers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life. And you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships and residual income.
[00:00:45] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show.
[00:01:08] All right, what's up everybody. So I wanted to have a quick conversation about the slowest and hardest path to growth in your property management business or in any business. So the slowest and hardest path to growth in any business is to do it all yourself. That's the hardest and slowest path. So are you somebody that feels like maybe you should by now be farther along in your business? You're frustrated with the level of growth and money and time and freedom that you have currently?
[00:01:42] Do you feel out of alignment with the four reasons for having a business, which is to have more fulfillment, more freedom, more contribution, like making a difference and more support in the business, right? Do you feel like you're lacking these things? You haven't maxed these things out? Then, it might be because you have some ego, and we all do, right? This is one of the biggest hurdles I see entrepreneurs go through is in the early stages, they think they're really smart and they think they know it all and they think, 'nobody else could do these things as well as I could,' and they think, 'I could just figure it all out. I could do it all on my own,' and they don't get support.
[00:02:24] Support is the magic secret ingredient. And this is why. I eventually had to humble myself to a degree and go get coaches and mentors. And that's not an easy thing. It was born outta pain and frustration, like being really stuck, hitting my head against the wall, not being able to like make cash flow sometimes or be profitable or all these things early entrepreneurs deal with in their business and their entrepreneurial journey. It was really painful, you know, trying to like focus on sales and getting business on and then trying to deliver and fulfill on that and then realizing I haven't been focused as much on sales and so now you're in a sales slump, so now I need to go back to sales and focus on that. And then the cash flow comes in and then it wanes and then it comes in and it wanes and like this roller coaster that business owners go through.
[00:03:12] One of the biggest mistakes we can make in our business is to not get the right support that we need in the right way as early as possible, or we get the wrong support. Maybe we get the right support, but at the wrong time. Maybe they're the right people, but it's at the wrong time. It's not what the business needs most right now. It's not what the business owner needs most right now, and that's a tactical mistake. It's kinda like Indiana Jones running from the boulder. Indiana Jones running is generating cash and revenue. Right, then the boulder is expenses and it's chasing after him every single day, and the gap in between is cash flow in a business. And if expenses outpace revenue, Indiana Jones dies. Right? He then makes really bad, even worse decisions to try and extend the cashflow like bad business loans with, you know, high percentage APRs and like really bad things a lot of business owners fall prey to.
[00:04:04] So we wanna make sure that you have a business that is scalable and that can grow, and you continue to extend the gap between Indiana Jones and the boulder and you've got good cash flow, and the slowest path to growth is to do it all yourself. That's it like that's the slowest path to growth is to do it all yourself. The fastest path to growth where I've had the largest growth in my own business has been to get coaches, mentors, and to really educate myself and to invest in myself and in the business. I've never had a good coach that hasn't easily paid for their own services plus some. I get a return on that investment quickly, and that's what we do for our clients.
[00:04:48] So I got a message from our client today and he has increased his revenue. His costs have only gone up 22%, but he's increased his revenue, like, well, over a hundred percent in his business, and so we are making businesses a lot more profitable. I love seeing this. So my recommendation to you is that. You should find coaches, mentors, people that have helped people do what you're trying to do already. They have proven track record. They have case studies, they have success stories. We have a bunch of those.
[00:05:22] You can look on YouTube. Go to youtube.com/doorgrow. Watch our case studies. We're releasing new ones all the time. My daughter, Madi puts these out and creates these video clips, and these are just captured during our coaching calls. We have clients that are winning. If you don't feel like you're consistently winning, it might be because you don't have anybody in your corner.
[00:05:44] A lot of entrepreneurs don't even have their own spouse in their corner, or they don't have their own business partner in their corner. Those people are like, “why don't you just get a job?” Or “why are you working so hard?” Or “why are you doing this,” right? We want to be in your corner. We want to help you and your spouse and business partners get in alignment, see the potential, see the growth that you know, deep down that you should be having and doing and make a business that you can not be involved in, you know, that you can exit, and if you have the option to exit, you will probably want to keep that business because it's just making you money, and that just makes sense. You wouldn't need to exit it, right? But having that option is ultimate freedom, right? We want you to max out those four reasons of fulfillment, freedom, contribution, and support.
[00:06:29] So let us help you do that. Reach out. We would love to train you and help you learn how to be effective in your business, optimize your pricing, optimize your website, optimize your sales pipeline and process, optimize all of these different things so that you can move your business forward a lot faster. So with that being said, I'm Jason Hull over at door grow, we would love to help you out. Reach out to doorgrow.com, and stop trying to do everything yourself. This is the sand trap. We all fall into early in the entrepreneurial journey and get good support. Get good team members, and you're gonna go a lot faster. So stop trying to learn how to do everything and find the 'who.' 'Who' not 'how.' Find the 'who' that can help you just do that thing and know how to do that thing quickly instead of going around, trying to learn how to do it all on your own.
[00:07:23] You can. You are smart enough. You will eventually learn how to do everything, but it'll take you probably a decade longer than some of my clients to get similar results. So let's collapse time, and that's what coaches have done for me. That's it. Until next time, to our mutual growth. Bye, everyone.
[00:07:38] You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:08:05] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.